loyd Braun, ousted last year as the chairman of ABC Entertainment, will become head of entertainment and media content for Yahoo, the company announced yesterday.

Yahoo called Mr. Braun the right executive to bring a new creative dimension to Yahoo's plans to provide Web users with services in areas including news, sports, health, finance and games, as well as future areas of entertainment.

Mr. Braun left ABC last April, when the network was struggling to find new hits. This fall, several shows have become big hits, including "Desperate Housewives" and "Lost." Mr. Braun had a special hand in the latter show, having come up with the core idea for it and having shepherded it into production under J. J. Abrams, the writer-producer.

Mr. Braun said yesterday that he believed that he could bring the same skills used in television to creating new entertainment for Yahoo.

He specifically cited his relationship with creative talents like Mr. Abrams, whom he said he expected to embrace the idea of creating games and other entertainment forms for Yahoo.

"I believe this is the future in terms of where consumers are going," Mr. Braun said, noting that coming broadband technology will greatly enhance the opportunities for Yahoo to expand its entertainment options.

WSJ: (sub. req.) He said he didn't have a specific mandate and didn't see any problem areas at Yahoo that needed fixing. Braun's responsibilities will include Yahoo's content related to movies, TV, entertainment, music, games, finance, news and weather, sports, health and kids.

Hollywood Reporter:
Longtime TV exec Braun moves to Yahoo!
The TV executive who originated the concept of "The Sopranos" is making the switch to new media. Lloyd Braun, the former chairman of ABC Entertainment Television Group who left the network just prior to a reshuffling of executives there in April, is set to announce today that he'll head up Yahoo!'s media and entertainment efforts beginning Nov. 15. The seasoned TV vet will report to Dan Rosensweig, chief operating officer at Yahoo!, the Internet portal and search company run by former Warner Bros. co-chief Terry Semel. Jim Moloshok, the former topper at Warner Bros. Online who joined Yahoo! two years ago and recently changed his title to senior vp entertainment and content acquisition, will report to Braun. Also reporting to Braun will be Yahoo! Movies general manager Doug Hirsch, Yahoo! Games general manager Geoff Graber, vp information and finance Craig Forman and David Goldberg, the general manager of Launch, one of Yahoo!'s chief music initiatives. (Paul Bond)