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DigitalMedia JobsMobile Advertising Sales Manager / NAVTEQ / SAN FRANCISCO, CANAVTEQ/SAN FRANCISCO, CA
Mobile Advertising Sales Manager - San Francisco We are currently looking for a Mobile Advertising Sales Manager for our Media Solutions team – Req 15996# in San Francisco, CA. Navteq Media Solutions (www.navteqmedia.com) is part of NAVTEQ (wholly owned NOKIA subsidiary), creators of the world's most widely used navigable-quality digital maps. NAVTEQ maps are everywhere: phones, cars, personal navigation devices, the Web, you name it. Our maps have driven 60 million navigation devices in the last decade alone. Fact is, NAVTEQ maps are used more than 100 million times every day. Since 2006, armed with an unmatched understanding of location, NAVTEQ Media Solutions has lead the formation of a new era in mobile advertising. Our proprietary LocationPoint™ advertising service is unique in its ability to know where consumers are and inspire them to seek out nearby products and services. Role Description: As a Mobile Advertising Sales Manager you'll lead sales efforts in the Pacific Northwest region (San Francisco, Seattle, and Denver) for Navteq Media Solutions (wholly owned NOKIA subsidiary). You'll help build and grow Navteq's mobile advertising sales business by representing location aware mobile advertising inventory to brands and advertising agencies. You will direct the entire sales process from account development to close for top tier advertising clients in the Pacific Northwest. The position has a high degree of autonomy to initiate and nurture senior level client contacts. The position will be home-office based with travel to Pacific Northwest client locations. Responsibilities: • Engage and develop 40 top-tier named client accounts in the Pacific Northwest with location aware mobile advertising LocationPoint™ inventory for I-phone, RIM devices, and other smart-phones • Develop creative solutions to client mobile objectives in a fast-changing marketplace • Work collaboratively with internal ad operations, account management, and affiliation teams • Provide market feedback to senior management in order to develop strategic initiatives and evolve current product offerings • Prepare strategic revenue projections of future business. Requirements: • Bachelor's degree • Mobile marketing and sales background • Advertising agency experience with focus on retail category helpful • Excellent relationship building and customer service • Superior sales, presentation, communication and problem solving • Motivated self starter, with outstanding work ethic • Excellent business presentation skills including strong oral and verbal communication • Proven ability to meet stretch sales goals in a challenging environment • Experience and collaborative abilities to work with internal teams • Must have ability and flexibility to review own progress and adapt to changing objectives of the market Apply To Job Account Executive (Online, Events, Sponsorships) / Travel and Entertainment Website / New York, NYTravel and Entertainment Website/New York, NY
Role: Account Executive: Online, Events and Sponsorships (1877) Client: Travel and Entertainment Website Location: New York, NY Type: Direct Hire Overview: This Hired Guns client is an international travel and entertainment marketing company with headquarters in Manhattan. The firm's integrated marketing approach – combining public relations, events, sponsorships and digital advertising – continues to be a hit with top brands in categories like entertainment, fashion, luxury goods and lifestyle brands. Since taking its initiatives online, this group has established itself as an industry thought leader with several notable success stories. Business has grown considerably, and they've asked The Hired Guns to help find their next Account Executive. Gun Profile: You have two years of experience selling branded digital ad campaigns and three to four years of interactive experience either at an agency, online publisher or premium ad network. Because this is an integrated selling environment, you have to be a big-picture thinker with a creative outlook, quick on your feet in devising innovative integrated ideas and crafting angles to your pitch that nail each prospect's particular needs. You are a consummate networker (you are a Gun, after all) and have a selling style that values quality as much as quantity. The relationships you've established thus far in your career are rock-solid, and you maintain them with a sincerity that makes you a favorite with both clients and colleagues. You are an ace at interacting with and pitching not only to agency media planners but also C-level decision makers. This role will require you to meet and impress some serious V.I.Ps in the entertainment, fashion and luxury goods industries, so it's imperative that you are articulate, polished and tactful. Nitty Gritty: The gun lucky enough to land this gig will have the opportunity to sell a highly desirable brand to a list of leads (mostly warm) across a range of categories. Just about everyone on your target list, be it the client-side CMO or the interactive agency planner, will be happy to take your call. Talk about a dream gig! As Account Executive, you will sell online ad solutions, sponsorships, events and more to both local and national advertisers. You will be responsible for the full advertising sales life cycle: prospecting, qualifying leads, responding to RFPs, producing presentations and proposals, pitching, pitching, and more pitching, and of course closing the deal. To succeed, you will collaborate with your Marketing, Product, and Editorial teams to develop customized advertising programs tailored for each prospect's needs. You will also interact with your internal print and membership sales teams to deliver value-added digital solutions to advertisers who are already on board. Once the deal is done, you will work closely with the account team to maintain the relationships. This will include optimization, performance reports, renewals and up-selling. Inside Skinny: If you've already been selling online advertising into the aforementioned categories, the client wants to meet you pronto! Apply To Job Director of Online Merchandising / IconStaff / Waltham, MAIconStaff/Waltham, MA
Our client is looking for an experienced senior level online merchandising/ecommerce/marketing professional to serve on a new team to develop, manage, and execute merchandising and broader marketing initiatives. This individual will work cross-functionally across multiple businesses to promote key site components that drive performance revenue.  This role will be responsible for creating and executing a merchandising calendar. The successful candidate will be responsible and accountable for conception of marketing campaigns, building broad-based product awareness, creating PR opportunities, managing ongoing promotion of product and marketing campaigns/programs across all points of sale and brands within the company. Responsibilities: -Strategize, create, implement, and constantly assess site merchandising strategy and plan -Work cross-functionally with all areas of the business to integrate opportunities into merchandising program -Work with internal supply teams to create valuable merchandising opportunities for their supply partners and develop communications and associated programs -Help define underdeveloped areas of channel and seeks expansion in these areas -Drive merchandising and customer experience that will build our brand and grow customer acquisition, engagement, and trust -Compile, analyze, and utilize performance metrics to inform and drive global strategy -Strategically thinking and defining the overall Marketing Strategy and plan for new initiatives - Serve as the lead and owner for all merchandising launches, ongoing product usage and traffic driving initiatives and accountable for driving growth. - Identify and define merchandising programs required to launch products and work across the marketing organization or externally to implement necessary components – example: promotions, e-mail, site advertising, external media, search engine marketing, public relations etc. -Launch and report on online marketing campaigns focused on driving product awareness and traffic -Work with management team to define the metrics for success for merchandising and marketing launches/campaigns -Work closely with product managers through the product development process to identify key benefits to be communicated to consumers -Define the theme for any product launches, develop concepts that optimally position the strength of the product -Lead any research required as to consumer adoption of product usage -Hands on management of all program development from concept to implementation -Responsibility for the measurement and reporting of product metrics including: membership acquisition through product use, ongoing usage and visit/return rates, ROI on advertising expenditure among others Requirements: -10+ years of web merchandising and marketing experience -Clear demonstration of past success in product launches/online marketing campaigns using a full complement of marketing channels where ability to develop programs and jump on opportunities quickly has been part of the role -Strong aptitude for determining the optimal way to position products in the marketplace including a demonstrated ability to think creatively -Understanding of and past experience with the online media or ecommerce a must -Passion for analyzing products, customers and market dynamics -Strong organization and teamwork skills absolutely required -Outstanding written and oral communication skills -Experienced business judgment required -BA/BS degree, MBA a plus  Salary Range: $100,000.00 - $140,000.00 / $0.00/hr - $0.00/hr Apply To Job Business Development Manager-Social/Search / IconStaff / Fort Worth, TXIconStaff/Fort Worth, TX
The Business Development Manager will be a key player in growing revenue for our clients luxury and retail sector customers. The person in this role will need to understand a prospective client's business objectives and be able to articulate a search marketing strategy that will deliver upon various client's needs. They are looking for strategic, analytical and independent professionals who have negotiated service agreements with Fortune 1000 clients. This overachiever must possess strong consultative skills with experience presenting to “C†level executives. An opportunity is currently available for a highly motivated, results oriented, Internet savvy individual who will focus directly on the tremendous opportunities in the Internets hottest industry of Search Engine Marketing. Recommended Experience: • Experience in consultative and strategic sales in the professional services, interactive media, website design services or website analytics area • Experience in and/or understanding of website design and functionality • Experience in understanding business problems, presenting custom solutions and negotiating service agreements with Fortune 1000 clients • Ability to identify a client's key business and marketing issues • Ability to explain a solution based on a strategic approach to the organization's website and overall business goals • Bachelors Degree and five years experience or an equivalent combination of education and experience in the sales field Salary Range: $75,000.00 - $140,000.00 / $0.00/hr - $0.00/hr Apply To Job Digital Marketing Manager - Editor / Red Bull, North America / Santa Monica, CARed Bull, North America/Santa Monica, CA
PURPOSE OF THIS JOB Collect, edit, and publish content on RedBullUSA.com. Manage outbound messaging programs that deliver broader (# of subscribers/fans) and deeper (frequency of engagement) connections with Red Bull consumers and potential Red Bull consumers. Activities to include: editorial responsibility for RedBullUSA.com, development and management of email program plans and content, development and management of outbound messaging plans and content on social media platforms. These duties collectively should ensure that Red Bull's subscriber/fan base grows and becomes more engaged as demonstrated by performance of websites and messaging programs. MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES 1. Ensure that the best, most current, most compelling content is available on RedBullUSA.com a. Create annual content plan for RedBullUSA.com. b. Work with Red Bull teammates in the US and globally as well as with outside vendors to identify the best content and provide it to consumers via RedBullUSA.com and outbound messaging platforms (email, facebook updates, etc.). c. Leverage various local and global events (from the global Content Pool and InfoNet) on RedBullUSA.com 2. Communicate with internal stakeholders re: editorial calendar, communications, and performance a. Work with HQ and business unit communications managers, athlete managers, event managers, and moving images team to understand upcoming communications and media priorities. b. Set timeframes for publishing and goals for views/engagement. Create clear expectations regarding priority, timing, appearance, and expected outcomes for content published on RedBullUSA.com c. Set timeframes for publishing and goals for views/engagement in outbound messaging platforms including but not limited to: email, facebook fan updates, and headlines for RSS feeds on RedBullUSA.com 3. Define, develop, and manage outbound messaging program a. Define, develop, and manage email program. Activate current subscriber base. Work with web editors and global team to integrate email acquisition program and consumer database into other digital marketing elements. b. Develop broader (# of subscribers/fans) and deeper (frequency of engagement) connections between Red Bull and consumers via effective program design and content selection/editing. c. Consult with teammates regarding frequency of communications on social platforms considering quality of content, fan/subscriber engagement, and fan/subscriber growth or attrition. 4. Manage measurement programs for RedBullUSA.com and outbound messaging a. Create outbound messaging performance dashboard reports. Oversee report production, develop action plans for improvement, and distribute to managers and executive team. b. Lead refinement of WebTrends platform for RedBullUSA.com. Create dashboards, oversee report production, develop action plans for improvement and distribute to managers and executive team. KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE ) Ø Rich, innovative editorial/content experiences that help to deliver competitive advantage for the brand Ø Measured and increasing consumer participation via RedBullUSA.com and outbound messaging programs Ø Provide comprehensive and insightful analysis to support future strategies via web and outbound messaging Ø Timely publishing of relevant, quality content in consumer communications. Ø Tight integration of digital marketing into overall communications planning based on results Ø Increased size and depth of engagement for Red Bull's fan/subscriber base. KNOWLEDGE, SKILLS AND EXPERIENCE Ø Dynamic publishing and/or outbound messaging professional with at least 5 years of experience Ø Bachelor's Degree required, MBA a plus Ø Editorial sense (Being the digital “Editor in Chiefâ€)->content and story developer with specific skill in digital communications. Ø Self directed. Able to create plans, execute, and achieve results with little specific direction. Ø Natural entrepreneurial instinct and ability to succeed in variety of situations and political environments Ø Strong marketing understanding and excellent analytical skills Ø Excellent production knowledge: use of content management systems, publishing workflows, approval cycles, publishing to multiple platforms Ø Extensive knowledge of at least one robust content management platform used to power a large-scale site (knowledge of FatWire content management a plus) Ø Knowledge of one or more of the following will be a plus: search engines, analytics applications, ad-serving technology and email systems. Ø Excellent planning and project management competencies Ø Strong knowledge of the consumer goods or lifestyle industries Ø Ability to travel to Austria 2 – 3 times a year Additional Info: Full-time employees are offered an exceptional benefits program that currently includes company-paid Medical, Dental, Vision, Life insurance and Long and Short-Term Disability. If that's not enough, we have an excellent 401k plan, a comprehensive tuition assistance program, and generous paid time off programs. Come fly with us in 2010 and beyond! Apply To Job Marketing Director / foursquare / New York City, NYfoursquare/New York City, NY
Foursquare Foursquare is a leader in mobile-based social networking and local content services. Our mobile applications help users meet up with their friends on-the-go and discover exciting things to do in their communities. We're a small company delivering big things, and are looking for great people to help define the future of our company and the industry. Foursquare is based in downtown New York City, and investors include Union Square Ventures and O'Reilly Alpha Tech Ventures. Job Description Foursquare is seeking a talented individual to serve as Marketing Director to design and implement a wide range of marketing strategies intended to drive user acquisition. While consumer outreach is the main focus of this role, you will also help develop communication materials for other key constituencies including venues, advertisers and agencies. Your background should demonstrate proven success in creating and delivering high-impact consumer internet marketing programs. The ideal candidate will be comfortable in a fluid start-up environment and will bring an energetic, fun and creative approach to their work. This job will be based in our headquarters in downtown New York City. We offer a competitive compensation package including equity options for all employees. Key responsibilities • Design and own overall foursquare marketing strategy and manage day-to-day implementation of programs • Manage and hone the viral invite path to facilitate user acquisition through friend invites • Help redesign website calls-to-action and product marketing to drive new registered users • Develop company approach towards additional avenues of consumer acquisition and brand building, potentially including agency relationships, SEO and SEM efforts, and mobile display advertising programs • Build company collateral for venues, advertisers, agencies and API developer community to support sales and business development outreach efforts • Oversee PR and Event marketing efforts • Help shape internal data reporting needs to allow tracking, iterating and managing data-driven user acquisition programs • Help define future staffing needs and potentially take on management responsibilities as organization grows Requirements • Bachelor's degree • 5-10 years of relevant experience managing consumer marketing programs in an online or mobile environment and/or ad agency • An ‘all rounder' with strong analytic skills, creative ideas, and business savvy • Excellent written and verbal communication skills • Comfortable in a small, intense and high-growth start-up environment To apply, please send a resume and a brief email explaining your interest in foursquare. Please put ‘Marketing Director' and your name in the subject line of your email. Thank you! Apply To Job Business Development Director / foursquare / New York, NYfoursquare/New York, NY
Foursquare Foursquare is a leader in mobile-based social networking and local content services. Our mobile applications help users meet up with their friends on-the-go and discover exciting things to do in their communities. We're a small company delivering big things, and are looking for great people to help define the future of our company and the industry. Foursquare is based in downtown New York City, and investors include Union Square Ventures and O'Reilly Alpha Tech Ventures. Job Description Foursquare is seeking a talented individual to serve as Business Development Director to build and manage a wide range of strategic partnerships. Business development responsibilities will include outreach, deal development and partnership management with entities from the mobile ecosystem (e.g. carriers and handset manufacturers), media industry (both traditional and online), venues and aggregators focused on local advertising. Your background should demonstrate proven success in sourcing, negotiating, closing and managing complex strategic partnerships in the online and/or media industries. A strong internet product and ad market sensibility is preferred. The ideal candidate will be comfortable in a fluid start-up environment and will bring an energetic, fun and creative approach to their work. This job will be based in our headquarters in downtown New York City. We offer a competitive compensation package including equity options for all employees. Key responsibilities • Deal sourcing, structuring, negotiation and closing with a wide variety of strategic partners • Direct liaison with foursquare legal counsel to shape contract development • Partnership management to insure closed deals are implemented successfully • Help lead direction of evolving foursquare advertising product line and help drive other monetization initiatives • Help define future staffing needs and potentially take on management responsibilities as organization grows Requirements • Bachelor's degree required, MBA or JD preferred • 5-10 years of relevant business development experience • Deep industry expertise and contacts in mobile and/or local content industries • Sharp strategic thinker who can help design as well as execute foursquare partnership strategy • Strong negotiation and contract review skills • Excellent written and verbal communication skills • Comfortable in a small, intense and high-growth start-up environment To apply, please send a resume and a brief email explaining your interest in foursquare to jobs@foursquare.com. Please put ‘Business Development Director' and your name in the subject line of your email. Thank you! Apply To Job Director of PR & Corporate Communications / Confidential / New York, NYConfidential/New York, NY
The Company is seeking an experienced and motivated DIRECTOR OF PUBLIC RELATIONS & CORPORATE COMMUNICATIONS. This newly created hand-on position will report into the VP, Marketing and be responsible for the development and delivery of multi-faceted external and internal communications programs that are aligned with the Company's strategic plan and are designed to build visibility, awareness and understanding of the Company's mission and brand. The successful candidate, in partnership with the Company's leadership team, will develop targeted communications to key constituencies including employees, partners, the technology and music industries, the media, and consumers. This person will help to develop, build, and implement a consistent message reflecting the diverse products and business models of the Company, the company, as a means to facilitate its evolving business goals and initiatives. Responsibilities: •Act as a key driver in the development and dissemination of a cohesive, effective and brand-appropriate external and internal communications plan which supports key business and product development efforts. •Serve as a key communication thought leader and strategic advisor within the organization and with senior management on a variety of issues, trends, and developments that may impact the Company's positioning and brand equity. •Partner with Marketing to build communication strategies that enhance brand reputation across critical internal and external stakeholders, including the news media. •Develop and manage a thoughtful, nuanced, and targeted media relations campaign targeting both industry and consumer media to help to improve awareness, positive perception, and a deeper understanding of the Company's business and products. •Develop, manage, and implement strategic corporate communications, including news releases and announcements, executive out-reach, video and digital presence, key speeches and business presentations, media training, corporate brochures and materials, and other company programs. •Develop and execute a plan to increase visibility of key Company executives within the technology and digital media industries, which may include event/conference participation, speaking engagements, white papers, etc. •Work directly with Marketing to develop a corporate communications strategy which impacts the Company's web site, email, corporate blog, etc. •Work directly with Marketing to leverage external audiences including social media, blogs, etc. as key channel of traffic and new user acquisition. •Work with Human Resources and key senior managers to develop and disseminate an effective corporate communications strategy which will provide employees a clear vision of the company's goals as well as the information they need to act as ambassadors of the Company brand. Experience/Qualifications: •8-10 years in-house and/or agency experience in corporate communications and public relations for consumer-facing digital entertainment brands. •In-depth knowledge of key players, media outlets and mega-trends in the digital media landscape including music, video, and assorted consumer technology products. •Trusted relationships with key press in the business, music, entertainment, digital media and consumer technology fields, and verticals both online and offline. •Progressive approach to media relations with expertise in leveraging the latest and greatest media channels, outlets, and technologies which enable the widest reach and highest ROI for our corporate communications •Innovative perspective and knowledge of emerging and social media channels •Innovative, big-picture thinker and creative problem-solver. •Excellent written and oral communication and presentation skills, including experience with both internal and external audiences Apply To Job Analytics Account Manager / IconStaff / Boston, MAIconStaff/Boston, MA
Our online media client is looking for a strong account manager with a heavy analytical mind set to manage major accounts. Position/responsibilities: Reporting to a Senior Vice President, the successful candidate will manage the day to day account relationship and operations for their major customers. S/he will be responsible for: Managing and growing our clients' relationships with several multi-million-dollar partners. Negotiating pricing, convincing partners to take advantage of new opportunities, and proactively finding ways to grow the amount of business and improve the product integration with each major partner Analyzing performance of campaigns; defining and analyzing AB tests in order to optimize financial returns Identifying and implementing merchandising, cross-sell, and up-sell opportunities in coordination with the engineering and product teams Managing day-to-day customer interaction (e.g. reporting, tracking, implementation of changes, feed management, performance analysis, management of advertising creative, paperwork, etc.) Generating and maintaining high levels of customer satisfaction Hiring requirements: 4+ years in an account management-oriented function at a leading internet company Strong negotiating and sales skills Ability to establish and maintain effective working relationships with external clients Very strong excel and analytical skills – Access and SQL skills a plus Experience gathering and analyzing data, investigating data anomalies Good business judgment Excellent communication, organization, teamwork, and multi-tasking skills Good technical skills a plus BA/BS degree required, MBA or other advanced degree preferred. Salary Range: $80,000.00 - $100,000.00 / $0.00/hr - $0.00/hr Apply To Job Senior Sales Exec / Blockdot / New York, NYBlockdot/New York, NY
Blockdot, a leading developer of branded online games, social, and mobile applications, is seeking an experienced, high-energy sales development executive with active relationships with NY-area interactive agencies and marketers. This individual will establish the full-time NYC sales presence for a creative entrepreneurial business that has been showered with industry awards and has built some of the coolest games on the web for a 'who's who' roster of Fortune 1000 brand marketers. Here's the experience that will get our attention: --Interest and familiarity with online casual gaming, cool promotions, and social/viral apps as part of the consumer marketing mix. -- At least 8-10 years' experience developing new business for a high-value digital marketing solutions or consumer-oriented digital media business. -- A consultative sales style that will be effective through a multi-stage full sales cycle, from ideation through the delivery of innovative branded online games and applications. --Maturity, presence, and the hands-on capability to establish a full-time business development effort in NY, working remotely with the HQ team that delivers the products and solutions. -- Ability to open doors to decision-makers, develop and deliver tailored pitches, and gain buy-in for big ideas from multiple functional areas in an interactive agency (account, creative, etc). --Strong follow-through and client management skills that complement sales capabilities. -- Collaborative hands-on entrepreneurial style. (All companies say this, we really mean it!) --Prior experience working with web development and project management teams. --A sense of humor! Candidates should be located in the New York area. Compensation package is competitive, including base salary and compelling commission structure. Please send resume and brief cover note. Note: This search is being conducted by an executive search firm on behalf of Blockdot, a Media General company. Apply To Job Digital Project Manager / ikonic / New York City, NYikonic/New York City, NY ((Must live in or near NYC))
If digital blood runs through your veins we want to talk to you. We're growing quickly and want an applicant who seeks a challenging opportunity yet haven to grow and learn. There is a great deal of opportunity to evolve in this role integrating your passions and strengths but you need to be prepared to wear many hats. The ideal candidate will be service-oriented, have an acute attention to details, and have notable organization skills. Qualifications *Must know HTML/CSS and be familiar with PHP, Javascript, and CMS frameworks. *Passion and experience with technologies and social media. *Bachelor's degree required and 1-3 years experience (no more than 5 years). Must live in or near NYC. *Experience in a digital agency or software company a plus. *Strong grammar and writing skills, excellent organization skills, creative eye for proofing/checking work, and an easy going client service style within a fast paced environment. *Experience creating wireframes (OmniGraffle, Axure, Mockflow, etc.) and using project management software (ActiveCollab, MSProject, BaseCamp, etc.). Duties: * Assist managing clients and projects and facilitate interactions between our vendors and sub-contractors. * Support team with programmimg in XHTML and CSS. We are not seeking a developer for this position but someone who understands the basics of coding and frameworks. * Manage day-to-day project activities and ensure projects are on schedule and within budget. * Help manage client expectations to identify and manage project goals, staffing, scheduling, risks, and contingency plans. * Collaborate on new business. * Teach clients how to use their content management system. * Help organize office systems and procedures. * Assist with monthly Newsletter / Social Media content. * The job can be divided into the following: 60% project management; 25% basic programming; 15% new business and trend reporting. * Assist with the development of mobile apps, software systems, social media campaigns, and content management systems. This position is full-time in New York City (West Chelsea). This is not a telecommute or contract role. No third-party sub-contractors/agencies. Unfortunately, sponsorships are not available. We will require credible work references/background check. Apply To Job Product Manager / Elsevier / New York, NYElsevier/New York, NY
Do you want to make an impact on scientific research and the scientific and health communities? Are you passionate about new web technologies and how to develop innovative, "game-changing" products? Elsevier is looking for a high-performing, innovative and results-oriented individual to join its product team and who is eager to make a difference. The Product Manager will be responsible for creating and managing the product development and implementation plans; and defining product strategy based on our customers' needs. The Product Manager will report to the business owner of the designated portfolio. Main Activities and Responsibilities Product Planning: Assist Director of Product Management to create and manage product development and implementation plans Run aspects of beta and pilot programs with early-stage concepts / products Work with engineers, UCD (User Centered Design), sales & marketing to develop and execute product development plans Product Requirements Writing: Deliver requirement documentations and work with UCD to help define UI specifications Product Strategy: Assist Director of Product Management to define product strategy and vision and write business cases Assist Director of Product Management to work with external third parties to assess partnerships and licensing opportunities Market and User Research: Understand and analyze user needs to generate new product ideas or refine existing ones Understand market and technology trends that impact search and discovery and STM publishing industry Act as representative of product in customer facing activities Key Competencies: Strategic, analytic and commercial thinker - must have excellent critical thinking skills Flexible, proactive, "hand on" approach with an enthusiastic "can do" attitude Ability to interface effortlessly with technical / development team - can "tech talk" Ability to champion product both internally and externally Excellent organizational, execution and project management skills Entrepreneurial, willingness to experiment and 'think outside the box' Technologically savvy with passion for understanding new technologies Strong team player in a global work environment General Knowledge & Technical Skills: Proven product management and development skills Proven business skills and entrepreneurial experience Excellent communication and presentation skills Previous programming experience and knowledge of web services a plus Affinity with research across academic, government and corporate segments Technical background with understanding of text-mining, semantic technology, data integration, web services a plus Excellent teamwork, organizational and execution skills Proven ability to influence cross-functional teams without formal authority Willingness to travel on an occasional basis Required Education & Experience: Bachelor's degree (or equivalent University degree) required. BA/BS in Computer Science or a related technical field preferred (MS or Ph.D is a plus). Minimum of 3 years of online information/media product development, or product marketing role; preferably 5-7 years of relevant experience Fluent in English Elsevier is the world's leading provider of scientific, technical and medical (STM) information, tools and resources. A global company based in Amsterdam, Elsevier partners with scientists, researchers, healthcare providers, educators and decision-makers in academic institutions, governments and corporations to help them find, evaluate and use information. Our breadth of content is unparalleled, spanning virtually every STM field in the world and includes such distinguished brands as Gray's Anatomy, The Lancet and Cell. Using innovative technology, we deliver our content through tools that help our customers be more productive and successful in their work. ScienceDirect delivers the worlds' leading journals electronically to over 11 million readers in 200 countries. And physicians in 95 percent of teaching hospitals rely on MD Consult to get critical information that can save lives. Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an Equal Opportunity / Affirmative Action Employer. Apply To Job Sr Manager Paid Search Operations / IconStaff / Boston, MAIconStaff/Boston, MA
The Sr Manager of Paid Search Operations manages the quality and workflow of the daily operations in the Paid Search department. He/she creates new or improves existing processes for enhancing their Paid Search delivery. He/she is also responsible for personnel management including hiring, training and reviews. In addition, he/she must also be able to work with large clients directly, in conjunction with their team. This is a newly created and highly visible, hands-on position. Job responsibilities include: •Ensure winning Paid Search strategies •Mentor operations team to develop search marketing strategies that meet or exceed their client's objectives •Provide guidance to Account Directors regarding paid search capabilities, launch timelines, and search tactics. •Evaluate efficient tools to project traffic and effectively set clients expectations. •Communicate weekly status on progress to senior management •Enhance the efficiency and accuracy of their main processes Search Marketing Campaign Management •Manage all aspects of researching and launching search marketing campaigns including ad writing, keyphrase research, keyphrase volumes, site analysis and search trends. •Provide training on optimizing campaigns including bids, quality scores, ad optimization and budget optimization. •Develop campaign monitoring/QA processes to ensure all campaign settings/tactics are correctly implemented. •Ensure monthly reports are completed and delivered on time. Provide training on analyzing results and developing insights •Make recommendations to further automate their monthly reporting processes and templates. Search Marketing Financial Management •Develop processes to ensure campaigns are launched and ended in conjunction with contract. •Create and review budget tracking spreadsheets for each campaign for operations team to complete daily. •Serve as liaison between search marketing operations and finance department. •Review and approve monthly invoices to ensure activity is consistent with budgets and with budget tracking. Manage the Paid Search team personnel •Manage work flow and daily task management for the paid operations team. Ensure their client deadlines are met. •Serve as liaison between search marketing operations team and Account Directors. •Serve as ‘go to' for all campaign management related questions. •Develop/monitor goals and KPIs for each position. •Provide training or access to training for each team member to improve their skills. •Hire and on-board new employees. Troubleshoot client issues and present at key meetings •Be prepared to assist team members on client calls and on-site meetings •Be able to articulate solutions that address their client's pain points Experience/Education: •7-10 years experience in an online marketing environment, including at least 3 years of dedicated paid search experience in an agency environment •Working knowledge of Doubleclick, Omniture, Google Analytics, and bid management tools required. •Experience with popular industry tools including Compete, Comscore, Hitwise, & AdGooroo preferred. •Experience with online marketing operations, management and reporting •Willingness to be a “player/coach†as circumstances dictate •Experience managing campaigns and campaign budgets •Proficient with MS Office tools, especially Excel & Power Point. •Excellent verbal, written communication and organizational skills •Experienced client-facing presenter •BA or BS required in Marketing or a related field Salary Range: $80,000.00 - $100,000.00 / $0.00/hr - $0.00/hr Apply To Job Search Marketing Business Development Manager / IconStaff / Cambridge, MAIconStaff/Cambridge, MA
The Business Development Manager will be a key player in growing revenue for our well known highly successful 10+ year online marketing client. The person in this role will need to understand a prospective client's business objectives and be able to articulate a search marketing strategy that will deliver upon various client's needs. They are looking for strategic, analytical and independent professionals who have negotiated service agreements with Fortune 1000 clients. This overachiever must possess strong consultative skills with experience presenting to “C†level executives. An opportunity is currently available for a highly motivated, results oriented, Internet savvy individual who will focus directly on the tremendous opportunities in the Internet hottest industry of Search Engine Marketing. Recommended Experience: • Experience in consultative and strategic sales in the professional services, interactive media, Website design services or Website analytic area • Experience in and/or understanding of website design and functionality • Experience in understanding business problems, presenting custom solutions and negotiating service agreements with Fortune 1000 clients • Ability to identify a client's key business and marketing issues • Ability to explain a solution based on a strategic approach to the organization's Website and overall business goals • Bachelors Degree and five years experience or an equivalent combination of education and experience in the sales field Salary Range: $80,000.00 - $100,000.00 / $0.00/hr - $0.00/hr Apply To Job Technology Director / LEVEL Studios / Los Angeles, CALEVEL Studios/Los Angeles, CA
LEVEL Studios is currently seeking a Technology Director who will become a key member of the growing technology team and will be responsible for the design and delivery of technology solutions for various client projects, with a focus on web service and cloud architectures. The director will collaborate with team members from all disciplines to produce functional specifications, feasibility assessments, engineering estimates, and technical recommendations. LEVEL Studios is a fast-paced environment, which will require strong technical skills and the ability to think creatively when faced with challenges and tight deadlines. We need motivated, independent workers who can work well within a team, effectively communicate thoughts and ideas, and handle multiple projects at one time. Responsibilities: This role will be responsible for leading and designing projects, communicating with clients/internal teams, directing creative brainstorming sessions and, most importantly, promoting a culture of fun and excellence. • Develop, document and implement software architectures. • Technically lead and mentor software development teams. • Explain application architecture decisions and their rationale to client, management and technical teams. • Lead small to medium sized development teams. • Acts as a Development Manager and Mentor for assigned technology staff. • Manages technical implementation tasks, time and resources for multiple clients and projects. • Ability to accurately estimate implementation effort required based on available information. • Be a key member of the client-facing team in regard to technical solutions • Provide technical recommendations and proposed solutions based on technical and business requirements. • Serve as a technical resource during the full software development life cycle, from conception, design, implementation and testing to documentation, delivery and maintenance. Requirements: • 7+ years of project experience performing object-oriented software engineering in web or service applications. • 3+ years of design, architecture and implementation experience with Java EE or .NET and related platform technologies. • BS in Computer Science or equivalent education/professional experience is required. • Excellent team building and leadership skills, excellent communication skills and highly self-directed. • Able to multitask given incomplete and conflicting knowledge. • Experience with Agile development methodology is a plus • Web Application Architecture: Expert knowledge of the domain. • E-commerce: Good knowledge of the domain and of major e-commerce packages. • Working ability to perform requirements elicitation, requirements analysis using use case modeling, and requirements specification as a supporting member of the requirements • Working ability to identify architecturally significant requirements and their ramifications • Proven capabilities in all software development phases is a must • Expertise in Java, PHP, and/or .NET (C#) • Experience with HTML, CSS and Javascript • Experience in enterprise portal frameworks and CMS driven development • Consulting experience is a plus • Work with interactive agencies and knowledge of brand, creative and user-experience competencies are also a plus Apply To Job Account Executive, Advertising Sales / SinglePoint / New York, NYSinglePoint/New York, NY
SinglePoint is the leading provider of mobile interactive television solutions in North America working with content owners, media companies, and advertisers to create, deliver, and confirm premium and standard mobile messages. SinglePoint processes around 84 percent of interactive TV transactions initiated by mobile text message users in the US. The Advertising Sales Account Executive will be charged with building client relationships on the East Coast. This is a mission critical role for the company as leading revenue generating contributor for SinglePoint and our clients via advertising and third party Advertising Networks. We're looking for a creative thinker that has the ability to integrate the realization of branding mobile applications via partnerships with major brands, advertisers and leaders within the digital advertising networks (e.g., Ringleader Digital, 4info, Quattro, MoVoxx and JumpTap). The ideal candidate will have at least 7-10 years advertising experience with 5 years selling or integrating digital media advertising, with a preferred emphasis on mobile, and a proven track record of exceeding objectives. Prior experience selling branded applications, working in an agency, media company or ad network is essential. Candidates must have a rolodex of Brand and Agency contacts with the ability to hit the ground running. Duties and Responsibilities: • Responsible for prospecting, proposal writing, negotiating, and closing both brands and advertising agencies and third party advertising networks • Achieve/exceed quarterly and annual revenue quotas • Develop and manage client relationships throughout the sales cycle and on-going • Coordinate with other team members regarding providing custom solutions for clients • Manage sales opportunities and pipeline Qualifications: • Highly skilled in the consultative sales approach, vibrant presentation skills and a mastery of media sales and processes • Knowledge of online ad selling, behavioral targeting and optimization strategies, including CPA/CPC/CPM • Digital Media Sales experience • Excellent closing skills – must be a hunter and a closer • Bachelors Degree in Business or related degree is required • Entrepreneurial, creative, very smart, focused, aggressive and flexible • Highly personable and excels at building long term relationships • Self-motivated individual who enjoys working independently • Ability to succeed as a key member of a driven team Apply To Job Community Manager (web/social network/wiki) / American Academy of Ophthalmology / San Francisco, CAAmerican Academy of Ophthalmology/San Francisco, CA
About American Academy of Ophthalmology The mission of the American Academy of Ophthalmology (AAO) is to advance the lifelong learning and professional interests of Ophthalmologists (Eye M.D.s) to ensure that the public can obtain the best possible eye care. Headquartered in San Francisco, the Academy has approximately 29,000 members worldwide and almost 200 employees. Job Summary The Community Manager is a newly created position reporting to the Director of Web and Member Communications that will manage the day-to-day operation, oversight and maintenance of two important new initiatives: the Academy's professional networking community (on www.aao.org) and the EyeWiki (currently in development). This person will play a lead role in the development and implementation of a strategic promotional and engagement plan for these initiatives. This position is also responsible for analysis of the community and the EyeWiki to gauge their success and for helping staff and volunteers develop skills for effectively using the resources of the community and the EyeWiki to better serve the profession and the public. The Community Manager will serve as the primary point of contact to volunteers, members and staff for help and guidance, and will be a key driver of the engagement and promotional strategies and tactics that will compel members to get involved in these new activities. This position will also help guide the development of future “eAcademy†initiatives, which will help the organization continue to strengthen the value of membership. The ideal candidate will a self-starter experienced in managing web community content, building community involvement and wiki engagement, managing multiple projects, using a content management system (CMS), troubleshooting html, and managing and analyzing wikis. Candidates with experience in a similar role with a closed, professional community is highly desirable. Responsibilities Manage the day-to-day activity of the Academy professional networking community and the EyeWiki. * Conduct daily check of site activity to identify issues needing attention or referral. * Train division liaisons on monitoring and response of relevant community activity and provides ongoing guidance as needed. * Respond to member requests for community assistance (may include new group requests, troubleshooting and other tasks). * Train staff and volunteers on EyeWiki publishing and management. Collaborate with the Communications and Clinical Education staff on the development of a strategic promotional and engagement plan, and lead the implementation of that plan. * Develop content and event plan. * Develop new promotional tactics and refine existing tactics. * Play a lead role in guiding the use of external social media channels (e.g., Facebook) to create greater awareness and usage of the online community and the EyeWiki. * Collaborate with Academy staff to identify community opportunities related to existing Academy initiatives. Oversee and guide the implementation of new community, social media/networking and EyeWiki features. * Work with Web Project Manager to provide project management assistance for new development projects. * Collaborate with IT to plan and coordinate resources. * Develop and use knowledge of our vendor's planned product changes and of new technology emerging to map a long-term course for the community and EyeWiki. Develop metrics and conduct analysis to define and measure the success of the community and the EyeWiki. * Develop standard reports in the available reporting tools. * Combine traffic data and other metrics to derive recommendations for improving community and EyeWiki performance. Serve as part of the overall Academy Web Team and assist in the ongoing development and improvement of the Academy's online services and resources. Requirements * Must have 2+ years of experience managing web community content and building community engagement through promotion and education. * Comprehensive knowledge of social media, social networking, online community and wiki development and management. * Demonstrated experience in employing standard communications tactics and social media tactics to promote community and wiki engagement. * Experience using qualitative and quantitative web analytics and ROI analysis to measure and report the success of online communities and wikis. * Experience with standard web publishing formats: blogs, discussion forums, wikis, WYSIWYG publishing through a content management system (CMS). * Ability to troubleshoot HTML. * Project management and project planning experience. Ability to handle multiple projects simultaneously and work collaborative with internal staff. * Strong written and verbal communications skills. * Strong problem-solving and analytical assessment capabilities. * Experience managing interactive web events is preferred. * Experience working with vendors is preferred. * Understanding of health issues and physician/member concerns is a plus. Starting Salary $60,570 - $67,300K + bonus + excellent full benefits package which includes a yearly 401k contribution from AAO of up to 10% of salary To apply and find more information about the Academy, benefits and culture, visit http://aao.org/jobs Apply To Job Digital Account Executive / Inside Sales / Gannett Digital / New York, NYGannett Digital/New York, NY
Description Gannett Co., Inc. seeks outstanding Digital Account Executives / Inside Sales to join our dynamic, expanding Digital Division. Positions are based out of our NYC Madison Avenue location. Duties include: Sell advertising and sponsorships on USATODAY.com, the Gannett Digital Media Network (local Gannett newspaper and broadcast sites, MomsLikeMe.com, BNQT.com, HSS.net and VentureThere.com) and related mobile sites to reach revenue goals. The candidate will be expected to aggressively pursue new business by prospecting within assigned vertical categories as well as renew existing business. Identifies client needs, uses demographic and market analysis, and knowledge of client's business and competition, to present effective ideas and proposals to clients, producing sales that contribute to display advertising revenue annually. Negotiates with internal resources, and clients, on advertising position, premiums, merchandising, etc to assure that customer satisfaction is achieved and revenue objectives are met. Responsible for all post sale follow up including reporting, campaign optimization, creative receipt, billing discrepancy resolution, etc. Account Executive will work closely with Advertising Sales Director to determine overall strategy and plan for the territory. Initially, training will be provided, call expectations will be set and regular meetings will be held with Advertising Sales Director to gauge progress. Ultimately he/she will need to work independently and manage the territory and accounts from inception through execution. Requirements Requires a college degree with a minimum of 1-2 years in online advertising or applicable inside sales experience. Demonstrated history of meeting, or exceeding quotas required. Ability to work independently, possess effective time management skills and have excellent verbal and written communication skills. Must be able to work in a fast-paced, and evolving environment. Must be comfortable with conducting business over the phone. Candidate should be self-motivating and actively seek out industry news and information to stay current on the digital ad environment. Continued learning and education are job expectations. Apply To Job Marketing Manager / Lime Wire / New York, NYLime Wire/New York, NY
Lime Wire LLC seeks a MARKETING MANAGER to support ongoing consumer marketing efforts including web site development and optimization, email marketing, online promotions and communications, and pricing and packaging testing. This role will work directly with the Director of Marketing and VP, Marketing to oversee management and implementation of key projects in development and to interact with designers, copywriters, and developers to ensure the execution of these projects on time and to marketing specification. Responsibilities: •Serve as a “project manager†for conversion and acquisition projects •Help track and analyze performance of marketing campaigns and coordinate adjustments of messaging and placements as needed •Assist with research, branding, and PR efforts •Track all marketing expenditures and ensure that the department is meeting its quarterly budget targets •Help coordinate any joint marketing campaigns with partners and affiliates •Additional duties as assigned Requirements: •6 years experience at an online marketing agency or in-house at a software or internet company •Knowledge of and experience with key online marketing strategies including email, online promotions, web site optimization, conversion optimization, performance measurement, and data analysis •Excellent organizational, project management, and communication skills •High-energy self-starter who thrives in an entrepreneurial, fast-paced environment Apply To Job Product Manager / HealthCentral / Arlington, VAHealthCentral/Arlington, VA
HealthCentral (www.HealthCentral.com) is a leading online health destination, with more than 38 condition-specific and wellness sites. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of its user base. HealthCentral also manages the highest quality health advertising network, with reach of over 11 million users each month. HealthCentral is currently looking to hire a Product Manager to join our Product Development team in our Arlington, VA office. Responsibilities and qualifications for the position are listed below: Responsibilities • Develops product strategy and roadmap with an understanding of user needs and the competitive landscape • Ensures product prioritization is aligned with company's strategic goals • Works with cross-functional team to translate product requests into development-ready specifications • Manages cross-functional communication necessary to release a product to market • Assesses product success by developing and tracking quantitative and qualitative metrics • Able to effectively marshal resources from supporting teams including interaction design, engineering, finance, senior executives, etc. • Can ruthlessly manage to a minimum scope necessary to launch something that's valuable, feasible, and useful Qualifications • Passionate about product development • Minimum of 2 years experience in online product management role • Ability to manage multiple projects • Excellent analytical skills • Strong communication skills • Able to work effectively with cross functional teams representing site experience and content, interaction design, engineering, QA, business development, and sales • Can be persuasive and win people over to a point-of-view through rationale argument rather than simply dictating • Understand the interactive media space and how an interactive business works Apply To Job |
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